Qualcomm events
Over three years at CES, I supported Qualcomm’s evolution from a floor-spanning brand launch to a private, high-touch hospitality suite.
Client
Qualcomm
Deliverables
Designs from 5" x 7" to large scale over 6 metre high walls
Industry
Technology
Role
Creative Direction, Graphic Design, Experimental Design, Visual Branding
Brief
Launching a global consumer rebrand at one of the world’s most high profile tech events.
Solution
For the first two years, the focus was on sheer scale, creating high-impact visuals to anchor the Qualcomm stand. By the third year, the brief shifted to a private hotel residency. This required a pivot toward clever wayfinding and interior branding to draw the right crowd off the main floor and into a series of high-level meeting spaces.
Result
The Qualcomm team was incredibly happy with how the brand translated to a more intimate, premium setting. Despite the move to a hotel, guests found the location with ease thanks to the wayfinding system and large high impact graphics. The design facilitated a packed schedule of high-level meetings, successfully drawing the target audience away from the main hall.
