How do you sell dog treats to humans?
Working in teams of two we designed a new logo, flyers, labels for packaging and a new packaging solutions. One of the things the client stressed in the briefing was how both humans and dogs could eat their product. So we designed packing where one side advertised the product for dogs and one side advertised the product for humans. A key part of our concept was the slogan ‘share with your human’ and ‘share with you dog’.